Review management can be tricky, but to help you tackle these challenges, here are some easy steps that you can implement to streamline your process and encourage more customers through your door:
1. Respond to all feedback, both positive and negative.
2. Present a considered, personal response (and a freebie).
3. Take the conversation offline if it continues beyond one reply.
4. Gain customer insights through profiles.
5. Monitor patterns and trends of local feedback.
6. Utilize local data to implement across all locations.
7. Establish brand guidelines and monitor results.
8. Have an escalation process and educate team members on it.
9. Respond quickly and regularly to attract the attention of search engines.
10. Respond with unique replies for SEO purposes.