The Application Wizard will guide you through entering essential business information that Search Engine Assist requires to analyze and provide recommendations for your website.
- Input your personal information. This is used to create and personalize your dashboard experience. To add a photo, select “Change Picture” and upload an image from your computer. This is not required to move on to the next step.
- Enter your company data. Type as much detail as possible in the address fields.
- Type in the keyword(s) you want to be found for and select your company sector. You can scroll through industries, categories, and sectors, or start typing your sector in the search bar below. Once you find your company sector, simply click the plus sign on the category/sector you have chosen. Search Engine Assist will populate the list, you can also manually type your selection. Once you’re finished select, “Next”.
- Search Engine Assist will identify the Content Management System (CMS) or platform your website is built on. This information will tailor your on-page optimization instructions to your website.Search Engine Assist will default to the CMS it detects, if the correct CMS is selected click on the checkmark for “Yes, that’s correct!”. However, if you need to change this selection, click the drop-down arrow to see the entire list of CMS options and select the one your site uses. Then, click next.
Now it’s time to determine which keywords your site will target in search engines such as Google. Start by inputting some basic terms that describe your business or that people would type in if looking for your business online. Press enter after typing each separate search term.
Search Engine Assist will generate related keywords and provide insight into the level of competition and search volumes of keywords. Select up to 20 keyword terms to target. Simply click on the keywords to add or remove from the list. Once you are satisfied, select “Save Keywords”.
- Search Engine Assist will generate related keywords and provide insight into the level of competition and search volumes of keywords. Select up to 20 keyword terms to target. Simply click on the keywords to add or remove from the list. Once you are satisfied, select “Save Keywords”.
- Once targeted keywords are selected, you can order your keywords in the right priority by dragging them up or down in the list. Prioritizing keywords will help with creating tailored content recommendations for your site.
- In the next step, you can select three competitors that you would like to monitor. Search Engine Assist will provide recommendations, or you can “Add Other” to input your specific competitors. You must enter at least one competitor in order to continue.
- At this point, you’ve finished the Wizard and an initial analysis of your website will be completed. After reviewing the information, scroll to the bottom of the page and select “Optimize your site now”. This will take you to your main Search Engine Assist dashboard to get started on tasks that will help optimize your SEO.