To make the Pinterest tag track users’ behavior in your store, simply add your Pinterest tag ID to the control panel:
1. Go to Pinterest business account → Ads → Conversions.
2. Click Create Pinterest Tag.
3. Set the Tag name and copy the Unique Tag ID.
4. Go to Control Panel → Settings → General → Tracking & Analytics.
5. Find the Pinterest Tag section and paste the code into the field.
6. Click Save.
Note: The tag added to the Online Store will only track pages and events in the store.