Can I use this Email List?
Your email addresses must be opted in, meaning all recipients have opted in. You cannot use a purchased or rented list, and you can’t use an email address without the recipient’s knowledge. If someone on your list unsubscribes or marks your email as SPAM, you should delete them from your email list and future email campaigns.
Why did my email go to spam?
Spam filters are constantly changing to adapt to new methods that spammers use to send emails. Some possible reasons include:
- The Junk Mail filter identified keywords in the message or subject line that spammers often use in their messages
- The use of excessive punctuation, all capitals or too many emoticons
- The recipient flagged the sender as someone that sends spam
- The recipient's ISP has filtered the mail as spam or junk mail based on the content or the sender's IP address
- The recipient has set up strict spam tagging rules
What is the CAN-SPAM act?
The CAN-SPAM act was enacted to stop the sending of the dreaded email spam. If someone on your email list unsubscribes or reports spam, it is considered illegal to continue sending them email marketing messages. The consequences of ignoring this law could result in costly fines.
What is a bounce?
Bounces are email addresses that don't make it to an inbox.
Hard Bounce - A hard bounce generally means that the email address is invalid; these emails will never be delivered.
Soft Bounce - A soft bounce indicates a temporary issue that's preventing the email from being received, such as a restriction on the recipient’s mailbox size.
How is the email time zone determined?
When scheduling an email for a later date/time, keep in mind the time zone will be that of your own personal settings.
Gmail automatically displays my images, will this affect my Open Rate?
Gmail made some changes to their system, and now images are displayed automatically when an email is opened. You may see a better open rate for your Gmail readers than you have in the past but this is not a guarantee.